When your name’s with the best
Will my name be on your guest list?
Morrissey, “Lucky Lisp”
Some contents require special structure and preparation. These should then also be packaged in the HTML elements provided for this purpose. Every text editor of a modern content management system or blog software helps you to do this without having to understand the exact syntax.
Steely blue eyes
With no love in them
Scan The World
Morrissey, “America is not the World”
You should be breaking up large texts in smaller chunks with headings!
Your contents should be grouped hierarchically and thematically with headings and subheadings. This creates a clear table of contents for the page and facilitates navigation on the page. As soon as a new paragraph is started, a suitable heading should be considered. This makes it easier to roughly “scan” the text.